In the last issue of the LinkTrust Wire, we introduced direct linking as a simple way to utilize LinkTrust in a non-traditional method.
This month, we’re exploring the idea of deep linking. It might be easy to confuse deep linking and direct linking because the names are similar but they are actually very different. Direct linking is all about SEO and not redirecting through LinkTrust. Deep linking helps your traffic get right to the page they were interested in, lowers bounce rate and increases conversions, but still redirects through LinkTrust.
If you sell cameras and you have a creative advertising a deal on a specific camera, you want customers who click on that creative to go directly to the page that has more information about that particular camera and a place to buy it. You don’t want to send them from a specific creative to your generic home page and make them do extra work to find the product they came searching for.
There are four ways you can set up deep links in LinkTrust.
- The easiest way to deep link is to utilize the alternate landing page feature on a per-creative basis.
- If you have one creative advertising multiple products but want to deep link to all of them, you can use a NonEncodedURL token to give your affiliates the correct URLs for all of the links in the creative.
- If you want all of your traffic to go to a specific product page and you want to set that up at a campaign level, you can use the NonEncodedURL token to update your default landing page in your campaign settings.
- For advertisers that have a lot of products and savvy affiliates, you can utilize Product Data Feeds.
It’s easy to get started deep linking and LinkTrust gives you the flexibility to get your traffic to the right places in a lot of ways. To learn more you can check out the LinkTrust University or talk to LinkTrust support today.