What Makes a Good Tracking Platform | LinkTrust
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Marketing has changed dramatically in the last 10 years thanks to technology and the rise of consumerism control. Marketing efforts have gone from linear to a smorgousboard of information and online platforms. With analytics and tracking software we are now able to learn more about our customers and change our strategies to better get to our target markets. So, what makes a good tracking platform?

The Essentials

Good tracking software, first, needs to be easy to use, because let’s be honest, if it’s too difficult to learn or a headache to navigate, it’s ultimately worthless. You want something that is easy to view many different aspect on what is essentially a dashboard and then be able to narrow or customize your data from there.
Second, being able to get real-time or quick turn around data is essential to understanding who is your consumer, how they are navigating your website, etc. Needing days to update simply won’t do in our era of immediacy.
Third, you want to know specific information and data. You want to know how people are getting to your website or ads, how long they are staying on given pages, their conversion rates, where they are from, what carrier they are using, etc.

Marketing Luxuries

Depending on what your company is about you might need even more info. The ability to customize your data into reports or change part of your online marketing strategy through your platform is paramount to setting you above competitors.
Also, you’ll want to make sure you’re not only able to get tracking info from your platform but can you manage your efforts. This streamlines your needs into a one-stop shop that helps take some of the tedious functions of login/logout away and allows you to do the heart of your job.
It’s also very important that your tracking platform has the ability to track mobile efforts. Mobile is dominating the online economy and is predicted to increase over the next few years.

The Price of Peace of Mind

With the ease of online abilities there is also the rise of fraudulent activity, make sure you protect yourself and your clients with a fraud detection aspect in a platform.
Pricing. We know this is the dreaded info you want and need because so often things come down to what we can afford. There are not a lot of great free options out there and software, we know, can be added headaches, but what we want to stress about pricing is not the bottom dollar, but the value. Make sure you’re getting a good valuable product.

Take it From Someone Who Knows

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