7 SEO Hacks for Small Business



Photo by Brooke Cagle on Unsplash
 

Search engine optimization (SEO) is one of the biggest tools at your disposal as a marketer — but only if you do it right. If you’re an SMB, you probably don’t need to hire an expensive SEO service. Try these tips to improve your SEO rankings in search engines.

  1. Study your competition. Don’t stop with local competitors but look at online retailers as well. What’s their target audience? What key words or phrases are they using?
  2. Research keywords. Consider the search terms your customers might use to look up information and how they could be different from terms and phrases you’ve thought of. One helpful tool for researching and refining keywords is Google’s Keyword Planner.
  3. Create your site. Start with a site map. Your rankings will improve if you can navigate the site in just a few clicks. Also, it should go without saying, but make sure you optimize your site for mobile.
  4. Use important keywords liberally. Scatter them in titles and title tags, captions and ALT tags on images, and URLs as well as in the content. But there’s a fine line: don’t spam your site with too many keywords or you’ll drive traffic away.
  5. Educate yourself about Google Analytics reports. Audience, Acquisition, Behavior, Conversions, and Real-Time reports are important for different reasons. Learn what they are and how to use them.
  6. Produce regular content. This is how you draw the attention of potential customers. You can use a blog to produce new content and direct traffic to your site from there.
  7. Monitor and adjust. Keep an eye on your page ranking, and check referrer traffic regularly using tracking software you can trust. As you see how visitors are finding your site, you can change SEO terms that aren’t working as well.

When you invest in the best SEO, you need to be able to track where your customers are coming from. LinkTrust is best-in-class software that helps you manage and track online performance, affiliate, referral, and influencer marketing campaigns. LinkTrust makes it easy for you to track first to last click. Now…all you need to do is come up with the SEO terms to get your customers clicking.