Did You Know We Have Lead Management?

Distribute Leads with our User-Configurable Platform

Did you know that LinkTrust has a full Lead Management platform? And it plays nicely with attribution tracking. In fact, according to our long-term customers nothing rivals its versatility and breadth of features throughout the entire process of managing leads. In this article we’ll give you a ten thousand foot view, highlighting our foundational Lead Management features. Later articles will expand on LinkTrust features like ping post, webhooks, and lead pipeline.

‍

No Tech Team Delays

Skip tech team dependencies with a fully user-configurable platform that empowers your admin team to implement with speed. Key foundational concepts include:

• Data capture in various data types determined by easily-selected options within the admin portal.
• Qualification and Validation of incoming leads means rules, filters, & fraud mitigation can be configured & applied at both the campaign level as well as tier and channel levels. 
• Distribution and Routing capabilities allow admin users to set up tiers and channels to direct leads to different buyers based on customizable rules. 
• Creatives and Ads are easily set up and accessed within each campaign, along with account-wide tools like the image library and ad rotators that can be utilized across multiple campaigns. 

Read on for details about each of these areas.

‍

Engagement & Brand Recognition: Creative Management

LinkTrust’s platform has native tools for managing your own set of creatives or ads. You can upload and configure creatives to be used within any campaign. You can opt-in to utilize an account-wide Image Gallery for easy organization & retrieval from any campaign. Additionally, you can leverage the ad rotator for multiple campaigns.

‍

‍

A Vast Array of Data Types 

Configure your data capture fields in any of the optional formats, for example alpha, numeric, calculations based on data provided, or multi-select. We find our full set of options cover most needs and as always our customer support team is always available to provide tips and tricks as well as take into account special business requirements. When data purges are required by privacy regulations like CCPA or GDPR, our platform can accommodate as well.

‍

‍

Only the Good Stuff:  Lead Qualification & Validation of Incoming Leads

For incoming traffic to your lead campaigns, we provide a suite of tools to qualify and validate those leads. This helps you receive only the leads you want. Rules can be selected and configured in many formats:  some examples are duplicate field or IP address detection, timeframes, or even by evaluating any data field against a Boolen T/F formula. We also offer a deep integration with IPQS as well as Anura for filtering out fraudulent traffic; this includes support for mapping custom data fields to be filtered. Responses can be set up so that security settings determine how leads can be posted into your campaign; you can also configure exclusivity, success or failure & other kinds of responses. 

‍

‍

Complex Ideas Made Simple:  Distribution of Outgoing Leads

‍

“The definition of genius is taking the complex and making it simple” - Albert Einstein

We believe we’ve fulfilled this ideal with a flexible toolset that addresses an infinite variety of configurations. For sending leads to buyers, you can accommodate all different business requirements with 2 layers of distribution infrastructure:  Tiers & Channels. 

‍

‍

• Tiers: each campaign can have 1 or more Tiers in its distribution setup. 
  
  • Tiers are the umbrella structure over 1 or more Channels.
  • Tiers can be configured to route choosing 1 of 3 methods, one example being round robin.
  • Tiers can be customized with the same rule types available for campaigns or optionally based on revenue or sales status. 
• Channels: each Tier can contain 1 or more Channels in its distribution setup. 
  
  • Channels are set up for varying types of posts, eg ping post.
  • They can be configured for publisher payouts; revenue; delivery method; header values; and a variety of other options.
  • Channel rules offer the same types as Tier rules.
  • You can cap Channels by financial or other stats.
  • Aliases allow your platform to speak to other platforms with completely different nomenclature for data fields.
  • Channels can be configured to interpret responses from each buyer, eg to know whether they accepted or rejected a lead. Additional data can be taken into account as well.
• Returns: these settings determine parameters allowed for buyers to return leads.

‍

‍

In Conclusion

Come learn how to Distribute better with LinkTrust Lead Management. It’s a great way for you to manage your lead generation, nurturing, & conversion processes. LinkTrust Lead Management is easy to use, comprehensive in its capture of data, and can be seamlessly integrated for fraud detection, compliance, and a host of other services. Read more to see how LinkTrust Lead Management transforms your business.

‍