For 20 years, LinkTrust has helped shape the affiliate marketing industry, driven by a commitment to trust, precision, and performance. Today, we're proud to unveil our most ambitious evolution yet:LinkTrust Version 8 (LT8): More than just an update, LT8 is a completely rebuilt, modern, flexible, and scalable platform designed to empower performance marketers to grow smarter, faster, and with unparalleled control.

Why We Built LT8: A Legacy of Trust and Innovation

When LinkTrust first launched, affiliate marketers faced stark choices: grappling with high fees and rampant fraud in large networks, struggling with limited and outdated tools, or investing heavily in costly in-house systems that often eroded affiliate trust. LinkTrust emerged as the solution, offering a precise, reliable, and externally audited platform that restored control and credibility to advertisers.

Our journey has always been marked by innovation. We pioneered real-time campaign management, introduced server-side cookieless tracking long before it became an industry standard, and integrated lead tracking and pipeline management. However, the industry never stands still. Over the past two decades, we've witnessed dramatic shifts, with a proliferation of diverse business models—from e-commerce and lead brokers to agencies, influencers, and hybrid networks. This evolution underscored a critical lesson: a rigid, one-size-fits-all solution simply doesn't work. That's why LT8 is meticulously built around three core pillars: accuracy, flexibility, and scalability.

What Makes LT8 Different: A Central Source of Truth

LT8 is far from a mere facelift. It's a comprehensive rebuild on a cutting-edge modern architecture, designed to be your definitive central source of truth for all performance marketing endeavors. Key innovations that set LT8 apart include:

• Customizable dashboards and reports: Tailor your view to focus on the metrics that truly matter, with no extra development work required.
• External data integration: Seamlessly incorporate outside data sets to unlock deeper insights and actionable direction.
• Offer-centric design: Connect all your essential tools and gain a unified view within one powerful platform.
• Advanced third-party integrations: Connect all your essential tools and gain a unified view within one powerful platform.
• Enhanced publisher tools: Provide your publishers with greater visibility, flexibility, and control over their operations.
• Granular role management: Create distinct profiles for Partners, Clients, or Advertisers, and apply precise control over access and permissions.
• Deeper white-label branding: Customize LT8 to truly reflect your brand, offering a seamless and personalized experience.
• Clean, modern interface: Experience fewer clicks, faster workflows, and a significantly improved user experience for maximum productivity.

Phase 1: A Better Experience for Publishers and Partners

Our journey with LT8 begins by focusing on the users who interact with the platform daily: publishers and partners. Their success directly fuels campaign performance, which is why we've completely reimagined their experience from the ground up.

What's new in Phase 1:

• A fully redesigned Partner Center that's visual, intuitive, and built to scale with industry-leading reporting and upcoming APIs.
• Custom dashboards and curated data sets tailored for each publisher.
• External data integration that allows partners to instantly see what's working and connect the dots.
• Faster loading speeds and consistent design for a smoother, more intuitive experience.
• Streamlined onboarding flows so new affiliates can go live in minutes.
• What’s Coming Next: Continuous Evolution.

LT8 is built with the future in mind, designed for continuous evolution based on real-world needs:

• Phase 1.1: (launching August–September): Will introduce the new lead management system.
• Phase 2: Will bring a complete redesign of the Advertiser Center, rolling out in stages.

Every phase is meticulously shaped by direct client feedback and real-world use cases, ensuring LT8 continues to grow and adapt alongside your evolving needs.

Designed by Industry Veterans, for Industry Leaders

LT8 is the culmination of nearly two years of dedicated development, informed by two decades of helping networks thrive. Many of our clients began their journey with LinkTrust, and countless still rely on us today.

We've built the platform we always wished we had: fast, customizable, reliable, and ready for tomorrow's challenges. What truly sets LT8 apart is its:

• Modern, intuitive design that feels both fresh and familiar.
• Custom dashboards and advanced reporting tailored to each user's workflow.
• Offer-first logic centered on driving conversions.
• Simpler user management for clearer, faster operations.
• Flexible white-label tools that truly embody your brand.

Ready for Tomorrow: Trust at Our Core

LT8 is engineered to adapt seamlessly, whether it's navigating privacy changes, evolving cookieless tracking, integrating AI-driven insights, or embracing new integrations and regulatory shifts. At its core, LinkTrust has always been about trust, transparency, and empowering clients to scale with confidence. LT8 takes that promise even further, reinforcing it with modern features, precise data, and a user-first mindset.

If you're looking for precision, scalability, transparency, and a platform that evolves with you, LT8 is for you. And as always, the LinkTrust team will be there to support you every step of the way.

Article contributors: LinkTrust Marketing Team