LinkTrust

TCPA got you nervous? Face the Elephant Together!

Most marketing professionals are well aware – you might say acutely conscious – of the 27th of January 2025. This is when the new TCPA 1:1 Consent Rule becomes enforced. The date may taunt those who’ve chosen ironically to ‘Opt-out’ of playing the game any longer. For others the date is a looming shadow in the back of their psyche; denial isn’t just a river in Egypt. For yet another group, this date represents a challenge, a deadline for putting in place a variety of measures and safeguards. We encourage you to be part of the latter.

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