7 SEO Hacks for Small Business

Photo by Brooke Cagle on Unsplash   Search engine optimization (SEO) is one of the biggest tools at your disposal as a marketer — but only if you do it right. If you’re an SMB, you probably don’t need to hire an expensive SEO service. Try these tips to improve your SEO rankings in search engines. Study your competition. Don’t stop […]

Referral Strategies with Maximum Impact

Photo by Helena Lopes on Unsplash Critical to any referral program is the ability to measure results in real time as well as track, report and pay your referral partners. Is it possible to take a DIY approach? Yes — with a capital BUT. You can do it yourself by using spreadsheets to track links and tie into some sort […]

Content That Captures

  Your target market is out there — searching every day for content that’s meaningful. Whether you’re executing influencer, affiliate, or referral marketing, quality content is the way to capture the interest and attention of your audience. So,- are you giving people what they want with steady, relevant content? Or are you relying on a bank of […]

4 Keys to Successful Influencer Marketing

In this saturated advertising market, there is an overwhelming amount of online marketing options. One thing you can’t do is just sit back and expect your target audience to click through your ads, or wait for the latest email special to hit their inbox. Instead, you can reach your audience in direct, targeted ways with […]

LinkTrust Announces New Ownership and CEO

LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy. With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust — replacing current owner and CEO Bret Grow, who […]