Could Launching A Customer Referral Program Be Key To Buffer Your Business Against COVID-19?

While, sadly, some businesses won’t make it through COVID-19, others are adapting. They’re finding new ways to position their brand, pivot their offering, or simply reach new audiences. It’s this latter point where referral marketing plays a key role.  With people spending more time inside than ever, the vast majority of consumer spending has moved […]

4 Surprising Benefits of Referral Marketing When Launching SaaS Businesses

When it comes to launching a Software as a Service business, there are no shortcuts. But that doesn’t mean it’s all hard work and no reward.  In fact, with the right marketing strategy deployed in just the right way, you can make your business seem like an overnight success — no matter how long it […]

How to Start an Affiliate Program That Actually Drives New Revenue

When it comes to lead generation, there’s no silver bullet; what works for one business might not work for another. That said, there are some lead-gen strategies which — when deployed in the right way — don’t just get results, but actively drive new revenue, too.  We’re referring to affiliate marketing: a sales tactic used […]

Reminder: February 2020 Google Moves Towards Cookie Restricting

Update: It has come to our attention that some of these changes are evident in Google Tag Manager which, due to it’s restrictions, no longer meets our standard for accurate tracking. Cookie-based tracking customers using Google Tag Manager will need to complete one the following items to ensure proper and successful tracking within the LinkTrust platform: Remove tracking […]

Affiliate Marketing for Dummies — What It Is, How it Works, and Why it Will Help Grow Your Business

Affiliate marketing provides a new, third-party channel for growth where your brand advocates promote your products for you and earn commission on each sale that they generate.