eCommerce Performance Marketing – How to Recruit Affiliates

Would you like to expand your eCommerce marketing channels and bring in new business? Who wouldn’t? How about a freelance team of seasoned marketers promoting your products and bringing sales in for a commission? If both of those sound great (and they should) you may want to consider creating an affiliate program for your eCommerce […]

5 Questions to Help You Find the Right Influencer Marketing Platform

So, you’ve decided that the time is right for you to dive head-first into influencer marketing, but you aren’t exactly sure where to begin? You aren’t alone. 39% of marketers in a recent survey said that they planned to increase their influencer marketing budgets this year. Maybe you have a product that is ready to […]

Affiliate Marketing for Dummies — What It Is, How it Works, and Why it Will Grow Your Sales

So you want to grow your product sales but are having trouble ramping up your marketing to facilitate the results that you want? Sales growth can be a painstaking and aggravating process. Much of your growth will be through word-of-mouth marketing. Affiliate marketing is simply the practice of embracing that fully. Affiliate marketing provides a […]

7 SEO Hacks for Small Business

Photo by Brooke Cagle on Unsplash   Search engine optimization (SEO) is one of the biggest tools at your disposal as a marketer — but only if you do it right. If you’re an SMB, you probably don’t need to hire an expensive SEO service. Try these tips to improve your SEO rankings in search engines. Study your competition. Don’t stop […]

Referral Strategies with Maximum Impact

Photo by Helena Lopes on Unsplash Critical to any referral program is the ability to measure results in real time as well as track, report and pay your referral partners. Is it possible to take a DIY approach? Yes — with a capital BUT. You can do it yourself by using spreadsheets to track links and tie into some sort […]