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The Top 5 Affiliate Marketing Trends To Have On Your Radar In 2020

The Top 5 Affiliate Marketing Trends To Have On Your Radar In 2020

June 30, 2020

When it comes to affiliate marketing, it really is survival of the fittest. Not only is the landscape of digital marketing changing at a breakneck pace, but there are also countless new affiliates joining all the time. So how can you, as an affiliate marketer, ensure that you’re reaching new prospects and driving better results? …

4 Hacks To Detect and Prevent Affiliate Marketing Fraud

4 Hacks To Detect and Prevent Affiliate Marketing Fraud

June 22, 2020

The affiliate marketing sector is already worth $12 billion, and yet it’s expected to grow by as much as 10% within the next few years — how many other marketing channels can claim that? But — and it’s a big but — there is a dark side: affiliate fraud.  In this post, we explore what …

4 Surprising Benefits of Referral Marketing When Launching SaaS Businesses

4 Surprising Benefits of Referral Marketing When Launching SaaS Businesses

May 7, 2020

When it comes to launching a Software as a Service business, there are no shortcuts. But that doesn’t mean it’s all hard work and no reward.  In fact, with the right marketing strategy deployed in just the right way, you can make your business seem like an overnight success — no matter how long it …

How to Start an Affiliate Program That Actually Drives New Revenue

How to Start an Affiliate Program That Actually Drives New Revenue

May 1, 2020

When it comes to lead generation, there’s no silver bullet; what works for one business might not work for another. That said, there are some lead-gen strategies which — when deployed in the right way — don’t just get results, but actively drive new revenue, too.  We’re referring to affiliate marketing: a sales tactic used …

Reminder: February 2020 Google Moves Towards Cookie Restricting

Reminder: February 2020 Google Moves Towards Cookie Restricting

January 15, 2020

Update: It has come to our attention that some of these changes are evident in Google Tag Manager, which, due to its restrictions, no longer meets our standard for accurate tracking. Cookie-based tracking customers using Google Tag Manager will need to complete one of the following items to ensure proper and successful tracking within the LinkTrust …

eCommerce Performance Marketing – How to Recruit Affiliates

eCommerce Performance Marketing – How to Recruit Affiliates

February 5, 2019

Would you like to expand your eCommerce marketing channels and bring in new business? Who wouldn’t? How about a freelance team of seasoned marketers promoting your products and bringing sales in for a commission? If both of those sound great (and they should) you may want to consider creating an affiliate program for your eCommerce …

New AutoPay Features Launched

New AutoPay Features Launched

January 26, 2019

LinkTrust, an industry leader in affiliate marketing and affiliate tracking, is thrilled to launch its latest feature, AutoPay with Reward Link, at Affiliate Summit West DRAPER, Utah, Jan. 24, 2019 /PRNewswire/ — As a leader in performance-based marketing solutions, LinkTrust has expanded its services to include AutoPay with Reward Link. The affiliate marketing and affiliate tracking company launched …

7 SEO Hacks for Small Business

7 SEO Hacks for Small Business

May 25, 2018

Photo by Brooke Cagle on Unsplash   Search engine optimization (SEO) is one of the biggest tools at your disposal as a marketer — but only if you do it right. If you’re an SMB, you probably don’t need to hire an expensive SEO service. Try these tips to improve your SEO rankings in search engines. Study your competition. Don’t stop …

Referral Strategies with Maximum Impact

Referral Strategies with Maximum Impact

May 4, 2018

Photo by Helena Lopes on Unsplash Critical to any referral program is the ability to measure results in real time as well as track, report and pay your referral partners. Is it possible to take a DIY approach? Yes — with a capital BUT. You can do it yourself by using spreadsheets to track links and tie into some sort …

Content That Captures

Content That Captures

April 18, 2018

  Your target market is out there — searching every day for content that’s meaningful. Whether you’re executing influencer, affiliate, or referral marketing, quality content is the way to capture the interest and attention of your audience. So,- are you giving people what they want with steady, relevant content? Or are you relying on a bank of …

4 Keys to Successful Influencer Marketing

4 Keys to Successful Influencer Marketing

March 14, 2018

In this saturated advertising market, there is an overwhelming amount of online marketing options. One thing you can’t do is just sit back and expect your target audience to click through your ads, or wait for the latest email special to hit their inbox. Instead, you can reach your audience in direct, targeted ways with …

LinkTrust Announces New Ownership and CEO

LinkTrust Announces New Ownership and CEO

January 22, 2018

LinkTrust, a leading provider of Saas-based affiliate and performance marketing software announced today that it has been acquired by Utah-based private equity group Loyal Companies with plans for advanced growth strategy. With the acquisition, Chad MacKay, Managing Partner of Loyal Companies, will become chief executive officer of LinkTrust — replacing current owner and CEO Bret Grow, who …

9 Strategies for Successful Affiliate Marketers

9 Strategies for Successful Affiliate Marketers

April 20, 2017

With over 25,000 active affiliates as part of our platform, we get asked all the time for the best practices and strategies for affiliate marketers. With this in mind, here are our top 9 strategies for successful affiliate marketers. Let’s jump in! Online cross promote-Think about spreading out your message to help guide the user …

Understand How Google Works and How it’s Affecting Your Business

Understand How Google Works and How it’s Affecting Your Business

April 4, 2017

Google is the leading online search engine and understanding how it works can drastically improve your business. This article will help you understand how Google works and how it’s affecting your business. All About the Mobile First Web Google has become all about the mobile first web. What exactly that means is that we should …

The Impact of E-commerce and How it Affects our Marketing Strategies

The Impact of E-commerce and How it Affects our Marketing Strategies

March 21, 2017

The online marketplace and advancement of e-commerce has soared over the last few years. There are both pros and cons to this development, but one thing is certain. If you’re not using the option, you could be missing out on a large portion of sales. And therein lies the impact of e-commerce and how it …

Then and Now of Affiliate Marketing

Then and Now of Affiliate Marketing

March 14, 2017

If you can believe it- Affiliate Marketing existed when computers looked like miniature TVs and had the simple black screen and green cursor. Twenty-seven years later- we’re still using this technique to reach multitudes of audiences and increase sales by paying out a commission to sites that refer business. But the game has changed. What …

4 Secrets to Successful Affiliate Marketing

4 Secrets to Successful Affiliate Marketing

March 7, 2017

With Performance Marketing, success can be measured in many ways, and in business, although money is vital, it is not necessarily the only measurement we want to take when thinking what leads to successful affiliate marketing. Here are 4 secrets to successful affiliate marketing. 1. Love What You Do We’re sure you already know this, …

5 Tips to Improve Lead Generation Volume and Performance

5 Tips to Improve Lead Generation Volume and Performance

February 28, 2017

Being successful at generating leads and getting those lead to convert is all about the opportunity to approach high-quality leads and the process with which we handle them. Whether you’re a business owner, affiliate, or lead-gen marketer, here are 5 tips to improve lead generation volume and performance. Don’t Sell! If this sounds a little …

Increase Affiliate Link Click Through Rate with these SEO Tips

Increase Affiliate Link Click Through Rate with these SEO Tips

February 22, 2017

Whether you’re a marketer or affiliate, you want to make an impact with your affiliate efforts. Make sure your links get seen and increase your affiliate link click through rate with these SEO tips. Intro to SEO When you search something online, results pop up in a list. SEO, or search engine optimization is how …

Building An Affiliate Network

Building An Affiliate Network

January 26, 2017

Whether you’re putting together a business plan for your own start-up or you’ve been in business for years, building an affiliate network or creating an affiliate marketing program is a great way to jump start or grow your business. First Things First Building an affiliate network starts with a fantastic product or service. Without that, no …